7 ‘Veri Peri’ - Pantone Color of the Year - Fashion Items You’ll Love

By Alexus Mosley

Image from David Koma Spring/Summer 2022

Pantone announced ‘Veri Peri’ - PANTONE 17-3938 as 2022’s Color of the Year. Describing it as “the happiest of all blue hues,” the shade seamlessly combines undertones of soft red and vibrant blue. Tranquil yet powerful, the color much like the flower of its same name is vibrant and celebrates renewal. ‘Veri Peri’ displays a spritely joyous attitude and dynamic presence that encourages creativity and imaginative expression,” explained Leatrice Eiseman, the Executive Director of Pantone Color Institute.

This supple, perplexing reddish, violet hue is the first Pantone has created since beginning its Color of the Year forecasts in 1999. A nod to the times ahead, ‘Veri Peri’ is energetic and intensely refreshing, signifying transition and hopeful predictions of new lifestyles and socio-economic conditions. “Periwinkle is the epitome of strength and softness allowing us to express our power but at the same time remain feminine,” says Linda LaRosa, owner of Shop Sixty Five.

The New Jersey based paint company pronounces a color of the year based on design trends in multiple varying industries. Below are 7 “veri” fashionable items we know you’ll love in ‘Veri Peri.’

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